The SEO strategy for any successful website begins with high-quality content writing. However, before we get into the nuts and bolts of why content writing is critical for SEO and how an SEO agency utilises it, let’s briefly explore the concept behind content writing. The fundamental theory that underpins content writing is the style you […]
The role of SEO in Digital Marketing
There are many elements to digital marketing; some say there are five, others eight, but all would agree that SEO or search engine optimisation plays a crucial role in the online success of companies based in Birmingham. But what is the purpose of SEO, and how does it work to improve your online presence? Google […]
Why Website Landing Pages are Key to Conversion?
You may have heard the term landing page mentioned in connection with a website’s conversion rate, but what is a landing page, and how does it help with conversion rate? So what is a landing page? A landing page is a web page designed to encourage the visitor to take a specific action. You have […]
The importance of SEO in web design
If you own a business and your website isn’t SEO optimised then you could be seriously missing out on additional revenue. SEO is one of the most crucial investments that you can make as a business as the investment will produce long-term value for your website that will make your company and brand more visible. […]
How to reduce the bounce rate?
Have you been struggling to get more visitors, improve email signups or get more leads? One reason could be a higher bounce rate. In other words, visitors on your landing page that ‘bounce off’ before you get a chance to convert them. When you see a high bounce rate, it probably means your website needs […]
Why do I need AMP Ready Pages for my website?
It’d be an outdated question if we ask, is your website optimised for mobile? Today’s question is how quickly does your website respond when one visits your website through mobile? If it takes some time to load your potential clients will have a negative user experience and may leave your website without making an enquiry. […]
Google & Facebook – Artificial Intelligence is changing the digital search experience
Search engines have become an integral part of almost every day life and giants like Google & Microsoft are continuously investing in their search engines to make search results more accurate and convenient for users. Google in particular is continuously adding new features and improving the search algorithms. When filtering results across this wide network, […]
How to verify Google Apps domain?
We all know that Google Apps are a set of web applications provided by Google that have a package of cloud-based services / collaboration software tools. All of these web applications offer an online alternative to traditional office suites. To use the service provided by Google Apps all we need to have is an internet […]
Redesigned Google Analytics mobile app – Don’t be more than a tap away from your data
With years of experience in this ever changing market, we have noticed that the pace of Google changes is relentless. Once again Google has exceeded our expectations and has made it easier to monitor and share the Google Analytics data with a new updated app. The app is available for both Android and iOS and […]
No Social Engineering Content – Google is Making the Web Safer
In November Google announced that Safe browsing would protect us from social engineering attacks or in other words the deceptive tactics which can trick us to install unwanted software or revealing a user’s personal information – maybe a password, credit card or any other valuable information. Before sharing the announcement, we would love to explain […]