PPC is a very effective way of advertising your business online. By choosing key search terms and creating unique adverts your listing will show either above the organic search results or to the side (as can be seen in the graphic). You are only charged when someone clicks on your advert.
Getting the right PPC Strategy for your business takes a combination of researching your target market, finding out what your customers are searching and then putting this all together into an effective campaign that fits within your monthly budget.
This is a sophisticated and highly effective way of increasing conversions from visitors on your site. The way it works is if a visitor to your site comes via a PPC advert, this ad will follow them around the internet for a period of time – resulting in them more return traffic to your website.
You’re in control – one of the great things about PPC is that you can pause and restart a campaign at any time so if you want to take a break because you’re snowed under with work, its not a problem. Ads can also be set to run at times your potential customers are searching thus maximising your return on investment. Just phone and we will explain the best settings for your campaign!
To ensure your PPC Campaign is performing as efficiently as possible we regularly produce statistical reports and review this data to see if we need to make any changes.
Some of the key statistics we look at are:
Advert Average Position – this is a good indicator to see if enough budget has been allocated to get an optimal ranking position. Top 3 is what we aim for.
Click Through Rate (CTR) – this is a comparison between Impressions (number of times advert was shown) v Clicks (number of times advert was clicked). The ideal figure can be different by industry and we will advise you accordingly.
Average Cost Per Click (CPC) – a very important factor to look at as this will directly influence your advert position and how much of your budget is being spent on each click.
Whatever your online requirements are we can tailor a solution to fit your needs and budget. So don’t delay contact us today to arrange a face to face meeting.