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Pay Per Click

Campaign Setup

One of the most important steps – let us set you up with campaign that will increase conversions and maximise your budget.

Target Driven

We build campaigns to target your customers search terms, as well as the time of day they searching.

Analytical Reports

We regularly review your PPC campaign using detailed reports and will then adjust accordingly if needed.

Compliments SEO

Running a PPC and SEO strategy together will increase your customer reach and increase conversions.

All Budgets

Tell us where you are comfortable and we will work around it.

Pay Per Click (PPC) Advertising

PPC is a very effective way of advertising your business online. By choosing key search terms and creating unique adverts your listing will show either above the organic search results or to the side (as can be seen in the graphic). You are only charged when someone clicks on your advert.

PPC Example

PPC Strategy

Getting the right PPC Strategy for your business takes a combination of researching your target market, finding out what your customers are searching and then putting this all together into an effective campaign that fits within your monthly budget.

Re Marketing

This is a sophisticated and highly effective way of increasing conversions from visitors on your site. The way it works is if a visitor to your site comes via a PPC advert, this ad will follow them around the internet for a period of time – resulting in them more return traffic to your website.

Full Flexibility

You’re in control – one of the great things about PPC is that you can pause and restart a campaign at any time so if you want to take a break because you’re snowed under with work, its not a problem. Ads can also be set to run at times your potential customers are searching thus maximising your return on investment. Just phone and we will explain the best settings for your campaign!

PPC Rankings & Reporting

To ensure your PPC Campaign is performing as efficiently as possible we regularly produce statistical reports and review this data to see if we need to make any changes.

Some of the key statistics we look at are:

Advert Average Position – this is a good indicator to see if enough budget has been allocated to get an optimal ranking position. Top 3 is what we aim for.

Click Through Rate (CTR) – this is a comparison between Impressions (number of times advert was shown) v Clicks (number of times advert was clicked). The ideal figure can be different by industry and we will advise you accordingly.

Average Cost Per Click (CPC) – a very important factor to look at as this will directly influence your advert position and how much of your budget is being spent on each click.

Are You Ready To Be Noticed Online?

Whatever your online requirements are we can tailor a solution to fit your needs and budget. So don’t delay contact us today to arrange a face to face meeting.