You may have heard the term landing page mentioned in connection with a website’s conversion rate, but what is a landing page, and how does it help with conversion rate? So what is a landing page? A landing page is a web page designed to encourage the visitor to take a specific action. You have […]
5 core elements of website design
There are many website builder packages advertised online and on TV but have you ever wondered about the main elements that make up a website design? The idea of putting together a DIY website in your living room in Solihull might seem simple, but five core elements merge within web design to deliver the best […]
The role of page layout within website design
Website design is an all-encompassing term that pertains to the many and varied disciplines that combine to create a functional website and page layouts are one of the most vital. If executed well, the page layout will aid the overall user experience resulting in longer browsing times and increased leads and conversions. Within the page […]
The Importance of the Homepage in eCommerce Website Design
Every page in eCommerce website design is essential, but are some pages more critical than others? Searches for keywords for your products or services mean product and category pages need to be effective. Still, ultimately no page within eCommerce website design can be considered more critical than the homepage, but why? It’s the reception to […]
The benefits of Word Press CMS
A content management system is vital for the success of any eCommerce website, and one of the most popular for business owners in Birmingham and across the globe is Word Press. Since the launch of Word Press in 2003, it has helped many successful eCommerce website owners propel their businesses forward, and below we’ll explore […]
Why Your Business Should Embrace Web Design
It’s almost inconceivable to some that any Birmingham or Solihull business in 2019 may not have a website. But while some may say that not every business needs a website, all commercial enterprises can benefit from a foray into the world of web design. Lots of business owners are daunted by website design because it’s […]
The elements of website brand building
If you’re a budding entrepreneur looking to unite your new brand with a website, there is several website design factors that you need to consider. Building a consistent brand on your website is what will help attract and retain customers. Every element of the site, from fonts to colours, will have an impact on the […]
Where to position your logo
Does your site have stunning web design? Check. Does it feature fantastic content and images? You bet. Nonetheless, if you’re business logo is situated in the wrong place; it can seriously damage your brand recognition. Top left corner The number one spot to place your business logo is in the top left, which is precisely […]
Advantages of professional website design
In recent times website builders like Wix or Squarespace have provided a platform for anyone, regardless of technical ability, to build their own website for a relatively moderate cost. Using a website builder will allow you to select a pre-made template and configure it to suit your requirements. But does a website builder allow for […]
Five website design trends for 2019
Year on year website design is increasing in intelligence, functionality and aesthetics. Recent developments have seen the inclusion of chatbots on websites and the emergence of responsive web design. But what will 2019 bring? Here are the top five web design trends to look out for. Thumb-centric design A recent book by Josh Clark, Designing […]