One can link their Google Analytics profile to the Webmaster tool when both are linked to the same account. Linking both of the accounts will enable you to access more analytics features like:
- Enable you to understand the overall trends in keyword traffic volume from referrals, as well as the websites driving those trends.
- You can access the Google Analytics Dashboard directly from Analytics link in the top left bar.
The process comprises of following steps:
- Click manage on the home page of the Webmaster tool and click Google Analytics profile.
- Choose the profile that you want to associate and then save.
- If your site has multiple owners then each of them has to link to the Analytics account.
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