There are many elements to digital marketing; some say there are five, others eight, but all would agree that SEO or search engine optimisation plays a crucial role in the online success of companies based in Birmingham. But what is the purpose of SEO, and how does it work to improve your online presence? Google […]
You may have heard the term landing page mentioned in connection with a website’s conversion rate, but what is a landing page, and how does it help with conversion rate? So what is a landing page? A landing page is a web page designed to encourage the visitor to take a specific action. You have […]
If you own a business and your website isn’t SEO optimised then you could be seriously missing out on additional revenue. SEO is one of the most crucial investments that you can make as a business as the investment will produce long-term value for your website that will make your company and brand more visible. […]
Have you been struggling to get more visitors, improve email signups or get more leads? One reason could be a higher bounce rate. In other words, visitors on your landing page that ‘bounce off’ before you get a chance to convert them. When you see a high bounce rate, it probably means your website needs […]
In the past, people working within the marketing profession would be divided into distinct categories. Now with the emergence of the digital agency, skill sets often crossover between designers and those with technical web-based skills. This allows digital agencies to be able to provide marketing strategy, inspirational and effective design and web-based development for business. […]
Search engines have become an integral part of almost every day life and giants like Google & Microsoft are continuously investing in their search engines to make search results more accurate and convenient for users. Google in particular is continuously adding new features and improving the search algorithms. When filtering results across this wide network, […]
On a recent blog Google announced that from April 18, 2016 we will be updating its smartphone user agent Googlebot crawler to Android from iPhone. Google said it should have no impact on websites but if one is worried they should check their website with the Fetch and Render Tool in the Search Console. Google […]
Yes, it happens when we compare the Search Console data with other seo tools data. Many of our clients had asked us in past that why their Search Console data doesn’t match the data from the rest of the SEO tools that we use to analyse the website traffic, impressions and more? If you too […]
One can link their Google Analytics profile to the Webmaster tool when both are linked to the same account. Linking both of the accounts will enable you to access more analytics features like: […]
